Business Coaching and Strategy for Allied Health Clinics.
Because your allied health clinic should grow without running you into the ground.
To fellow clinic owners who are in the trenches
I run three businesses in four working days.
You find it hard to run your clinic because it hasn’t been designed with the end in mind.
The end being ‘I want time, freedom, and money’ through clinic ownership.
Why set up a business to lock yourself into full time work?
At each stage of growth, three things are ultra important: sytems, people, strategy. Master all three and you have created something that’s profitable, sustainable and deeply impactful. This is what I teach in The Clinic Project.
Hover to reveal resultsHover When we work together, you’ll go from…
Constantly putting out fires
Creating the infrastructure that allows you to focus on big picture thining
Too small to have a leadership team, but outgrown your current resources
Maximise utilisation to your current resources, or implement a plan to hire your managers to take things off your plate.
Staying late at work and telling your family ‘maybe we can take that vacation next year’
Shamelessly booking multiple vacations every year, and completely off emails and team comms.
Doing everything manually and making the final decision on everything
Leaning on a provened accountability framework, and delegate decision making in the team.
Putting out a job ad and getting crickets
Attract your high performers, and have a scalable and transperant structure so you don't have to people please
Unsure how to grow in the sea of noise
Have complete clarity of what team size you want to lead, and what you need at different size of business.
Click to reveal results
TapThat’s the shift every clinic owner deserves, and it starts with structure.
Audio Series
“How to Exit the Trenches?”
A free audio series to get out of the day-to-day chaos in your clinic and start building something that can run without you having to have your eye on everything.
hello, I'm WinnieI run 3 businesses in 4 working days, 2 of which I launched at five months postpartum.
I’m not glorifying the steps I’ve taken. Rather, I know what is required of us to push through discomfort.
Having a business that supports my life and not the other way around is a non-negotiable for me.
– Winnie Wu, The Clinic Project 
My Philosophy
Built on the three pillars of sustainable clinic growth:
Profit. People. Possibility.
Most coaches stop at profit.
We go deeper.At The Clinic Project, growth starts with Profit that’s designed, not accidental.
It’s powered by People - teams who take ownership so you can lead, not manage.
And it’s expanded by Possibility - where creativity, leadership, and modern care models redefine what private healthcare can be.
This is how we build clinics that perform, evolve, and last.
Flow, creativity, and spaciousness are our best friends. They don’t come from sitting behind a desk, or treating 5 days a week.
You can run a clinic without your constant involvement, and take months off knowing it will continue to GROW.
Build wealth and create financial independence by pushing past the standard healthy 25% profit margins and tip your business into the 35%+ zone comfortably.
Diversify and lean into digital health to create win-win solutions for your team, patients, and you.
Clinics we’ve worked with
Work with Winnie
Set to Scale
Winnie’s signature business program with a community, and coaching elements specifically designed to support implementation and accountability. Perfect for clinic owners between 400k to 1.4 million.
A combination of tailored 1:1s, group coaching, peer auditing, and guest workshops to keep you on track as you grow your team and services.
Average length of commitment is 2 years as a Set to Scale member.
Mastermind
A one year high-touch mastermind for clinics over 1 million turnover, or a team with 10+.
Our goal is to build your leadership and management layers and infrastructure to turn your clinic into a self-running asset.
A combination of monthly 1:1 with Winnie, in person quarterly CEO days to work ON the busniess, and access to the wider community to connect for friendships, collaborations, and partnerships.
Strategy Intensive
Tailored 1:1 consult with Winnie to solve your biggest bottle neck. Also the essential call for all new clients regardless of 1:1 or group nature.
It might touch on:
Creating financial dashboards/ metrics
Revamping your admin SOPS
Building your AI systems for marketing, operations, data synthesis
Creating a whole new remuneration structure to roll out as team requests for wage raise is going out of hand
Designing practice manager roles and decide on the candidate
Auditing business sustainable and catch blind spots.
Once you’ve booked your session, you will receive a form to provide context and submit any supporting documents.
Events
Clinic Owners Events
In person CEO Weekend
Get into the rooms that move you forward.
A mix of strategy, connection, and implementation. One day intensive learning, one day working in deep flow.
Creating the space for clinic owners to come together, be inspired, and work on your business with structure, and support.
Small group, intimate and cosy. Max 40 people, Winnie’s facilitation means you will get to know everyone after the two days.
2024 Nov - Sydney
2025 April - Melb | Nov Sydney
2026 Nov Brisbane
2027 April - Melb | Nov Sydney
Annual Clinic Owners Retreat
For those who need space to play, rest and think bigger.
Business retreat that’s not all yoga and meditation.
Euqal parts rest, play, mastermind, and deep focused work.
Step away long enough to think differently, question the rules, and be inspired by other women in the cohort. A space to reclaim creativity and sharpness so we can make better decisions as founders.
2025 - Melbourne Daylesford | Sept - SOLD OUT
2026 - Bali Ubud | July - SOLD OUT IN 10 DAYS
2027 - Cambodia/ Vietnam (TBC)| Aug - ACCEPTING EOI
What Clinic Do You Want To Be Running?
A clinic that takes up all of your brain space or one that has the legs it needs to run on its own?
Together, we can create a clinic that takes you out of the messy middle and into the CEO spot, instead of chasing daily fires.
Because the messy middle isn’t your final destination.