Business Coaching and Strategy for Allied Health Clinics.
Because your allied health clinic should grow without running you into the ground.
To fellow clinic owners who are in the trenches
I run three businesses in four working days.
You find it hard to run your clinic because it hasn’t been designed with the end in mind.
The end being ‘I want time, freedom, and money’ through clinic ownership.
Why set up a business to lock yourself into full time work?
At each stage of growth, three things are ultra important: systems, people, strategy. Master all three and you have created something that’s profitable, sustainable and deeply impactful. This is what I teach in The Clinic Project.
Hover to reveal resultsHover When we work together, you’ll go from…
Constantly putting out fires
Creating the infrastructure that allows you to focus on big picture thinking
Too small to have a leadership team, but outgrown your current resources
A clear plan for when to maximise your current team and when to hire your first manager.
Staying late at work and telling your family ‘maybe we can take that vacation next year’
Shamelessly booking multiple vacations every year, and completely off emails and team comms.
Doing everything manually and making the final decision on everything
Leaning on a proven accountability framework, and delegate decision making in the team.
Putting out a job ad and getting crickets
Attract your high performers, and have a scalable and transparent structure so you don't have to people please
Unsure how to grow in the sea of noise
Complete clarity on the team size you want to lead, and what that size needs from you.
Click to reveal results
TapThat’s the shift every clinic owner deserves, and it starts with structure.
Audio Series
“How to Exit the Trenches?”
A free audio series to get out of the day-to-day chaos in your clinic and start building something that can run without you having to have your eye on everything.
Hello, I'm WinnieI’ve built 4 clinic brands from scratch, and helped hundreds of clinic owners get out of the trenches.
I launched two of my three businesses at five months postpartum with my second bub. I’m not glorifying the steps I’ve taken. Rather, I know what is required of us to push through discomfort.
I’m the only allied health business coach who…
..still runs two award winning clinics (relevance)
..still studies (Masters of Pelvic Health - graduating 2026)
..manages clinics with over 100 classes a week
..created multidisciplinary integrative health protocols through research
..speaks at industry events
..won 2026 Patients Choice Awards Outstanding Allied Health Professional, by Patient Australia
..won 2023 Mentor of the Year, by Australian Physiotherapy Association
..ultra sharp on improving patient experience and expectations through priming, automations, systems
..will never choose commercial gains over sacrificing care quality. They have to co-exist.
I’m in the thick of it, riding the waves as we speak. Since 2022, I’ve always taken 4 months off every year to travel and see my family in different continents. Having a business that supports my life and not the other way around is a non-negotiable for me.
My mission is to create clinics that deliver exceptional care, priced for value which nurtures and sustains teams, have diverse income streams to reduce risk, and be the vehicle for impact, choices, and freedom for the founder.
– Winnie Wu, The Clinic Project 
As you can see, I’m right here with you, testing out my methods on my own business before you ever see them. That’s why I’m so confident that together we can make a full-time, bustling practice take up only a part of your life.
My Philosophy
Built on the three pillars of sustainable clinic growth:
Profit. People. Possibility.
Most coaches stop at profit.
We go deeper.At The Clinic Project, growth starts with Profit that’s designed, not accidental.
It’s powered by People - teams who take ownership so you can lead, not manage.
And it’s expanded by Possibility - where creativity, leadership, and modern care models redefine what private healthcare can be.
This is how we build clinics that perform, evolve, and last.
Flow, creativity, and spaciousness are our best friends. They don’t come from sitting behind a desk, or treating 5 days a week.
You can run a clinic without your constant involvement, and take months off knowing it will continue to GROW.
Build wealth and create financial independence by pushing past the standard healthy 25% profit margins and tip your business into the 35%+ zone comfortably.
Diversify and lean into digital health to create win-win solutions for your team, patients, and you.
Work with Winnie Wu
Strategy Consult
Diagnose and project. Solve your biggest bottleneck. Clarity in direction and action.
Every problem in a clinic shows up in the numbers before it shows up anywhere else. So does every ceiling.
Ninety minutes, run through my audit framework. We find what is actually holding you back, then model what your growth plan does to the numbers before you commit to it.
Bring one of these:
Revenue is growing and profit is not
A growth plan you want stress-tested before you spend money on it
Wage requests are coming and your structure will not hold them
You want to hire, expand or add a service line and cannot tell whether the numbers carry it
A service, class or site that feels busy and earns nothing
You have hit a ceiling and cannot see what breaks it
You will leave with:
What is actually driving the problem, named plainly
Where your current model tops out, and what changes that
A growth plan with quarterly projections
Tracking metrics for the year to ensure you’re on track
Investment: $1,250 (90 mins)
Fee credited toward membership enrolment within 30 days.
Set to Scale
What worked before won’t work for where you’re heading. Systemise, build assets, expand with ease.
Winnie’s signature business program with a community, and coaching elements specifically designed to support implementation and accountability.
Perfect for clinic owners between 400k to 1.4 million.
A combination of quarterly 1:1s, group coaching, peer auditing, coworking, and guest workshops to keep you on track as you grow your team and services.
Minimum 6 months.
Investment: $7,800 6 months / $14k 12 months
Mastermind
Sick of normal business coaching? All feeling a bit bland and vanilla? Sick of being the smartest in the room?
A one year boardroom mastermind for clinics over 1 million turnover, or a team with 10+.
Our goal is to build your leadership and management layers and infrastructure to turn your clinic into a self-running asset.
A combination of monthly 1:1 with Winnie, in person quarterly CEO days to work ON the business, live workshops tailored to the cohort, and access to the wider community to connect for friendships, collaborations, and partnerships.
Your practice manager can attend Set to Scale because the more they understand business, the more they can take things off your plate.
Investment: $2000 per month / $20k per year
(Next cohort starting 2027 Jan)
CEO Weekend
Get into the rooms that move you forward.
A mix of strategy, connection, and implementation. One day intensive learning, one day working in deep flow.
Creating the space for clinic owners to come together, be inspired, and work on your business with structure, and support.
Small group, intimate and cosy. Max 40 people, Winnie’s facilitation means you will get to know everyone after the two days.
2026 Nov Brisbane
2027 April - Melb | Nov Sydney
Clinic Owners Retreat
For those who need space to play, rest and think bigger.
Business retreat that’s not all yoga and meditation.
Equal parts rest, play, mastermind, and deep focused work.
Step away long enough to think differently, question the rules, and be inspired by other women in the cohort. A space to reclaim creativity and sharpness so we can make better decisions as founders.
2025 - Melbourne Daylesford | Sept - SOLD OUT
2026 - Bali Ubud | July - SOLD OUT IN 10 DAYS
2027 - Cambodia/ Vietnam (TBC)| Aug - Sign up to the waitlist below
Efficiency ReDesign
Half a day on your operations layer. Systems, automations, Ai.
The SOPs exist. The processes were designed. Somewhere between writing them and running them, everything went back to how it was.
Now there is more admin than the team can hold, things are still done manually, quality is dropping, mistakes are getting through. More fires to put out and it’s simply chaotic.
Best for:
SOPs that exist but nobody follows
The same errors happening more than once
Practice manager doing the patch work and no time to do what she’s supposed to do
Wanting AI properly, without learning it all and building it yourself
You will leave with:
A map of every recurring workflow and accountability framework
The automation sequence, ordered by what saves the most hours first
An AI stack designed for your clinic, with governance considered for Australian practice
The SOPs worth rewriting and the ones worth deleting
Investment: $2800 Half Day (4 hours + Report)
The Build Day
I come in like the business partner you wish you had (without taking your equity)
You are not short of ideas. You know what your clinic needs. You have known for months.
What you are short of is a clear day and someone who has built it before.
Across four brands and two clinics. What takes you three weeks of late nights takes me an afternoon. We work together, with real time feedback, strategy, problem-solving. We get things done.
By the end of the day, it exists:
The financial model, built and populated with your numbers
The remuneration structure rebuilt and modelled against every practitioner
Org chart, role scopes and hiring sequence written
New clinic numbers, pricing, break-even and launch dates mapped
AI systems set up and running, not a list of tools to look intost of tools to look into
Fully bespoke. You could do this yourself. It would take you a month of evenings you do not have. The opportunity cost is the real cost.
Investment: $4500 Full Day (6 hours + Handover)
Clinics we’ve worked with
For owners of physiotherapy, psychology, osteopathy, naturopathy, acupuncture, chiropractic, podiatry, speech pathology and multidisciplinary clinics - anyone who identify as allied health professionals.
What Clinic Do You Want To Be Running?
A clinic that takes up all of your brain space or one that has the legs it needs to run on its own?
Together, we can create a clinic that takes you out of the messy middle and into the CEO spot, instead of chasing daily fires.
Because the messy middle isn’t your final destination.