“It’s my mission to help women health leaders launch and scale their clinics into lifestyle businesses that reward them financially, light them up personally, and allow them to work on their own terms”
- Winnie Wu
Because a clinic that runs without you isn’t just possible -
It’s necessary.
I understand the mental load of being a female business owner.
I know the pressure of balancing clinic growth, team management, financial security, and family responsibilities.
I also know that your business can thrive without taking over your life.
All while raising two young kids.
I’ve scaled four clinics from scratch, now running two seven-figure clinics with a team of 30 -
Back in 2013, when I was growing my first clinic, I searched for resources, strategies, and mentorship that would help me grow my clinic in a way that fits my life as a woman, leader, and future mother.
I didn’t want a business that controlled me.
I wanted a business that gave me freedom.
I wanted a clinic that was
✔ Profitable enough to pay me well and give me financial security, for me and my next generations
✔ Flexible enough to adapt to my passions, growth, and family life.
✔ Scalable enough to run without me in the day-to-day
I am a clinician, mentor and business strategist. If there’s one thing you need to know about me, I invest generously in my own learning.
I’m pragmatic—I know that business requires strategy, execution, and tough decisions. But I also believe that alignment matters—that your business should grow in a way that supports your life, not swallows it. As I got older, I have firmer boundaries on protecting my bandwidth and energy levels.
The coaching programs I joined early in my clinic ownership journey were valuable for helping me lay the foundations and get results.
But as my life evolved, my priorities shifted, and the industry faced uncertainty, I found myself disconnected from my bigger vision and uninspired by the traditional business playbook.
But what I found was a very "bro" way of running businesses—focused on hustle, constant scaling, and an all-in mentality that didn’t consider the nuances of building a clinic while also being a woman, a mother, or someone who values balance alongside success.
That’s when I started looking beyond clinic business coaching and sought out mentors in other industries - leaders who understood that success isn’t just about profit, but also about personal growth, leadership, and building a business that actually works for you.
The Clinic Project
Why I Started
There's a lot of noise in our industry. Noise that does not serve us. Noise that distracts, and frankly, highlights the problems without giving true solutions for change.
As we wait for change in our healthcare system, we can take accountability and ownership to create change in our own organisation and make a positive impact in our communities as leaders, clinicians, and mentors.
Turn your clinic into a sustainable high performance business.
✔ A team that takes ownership, so you don’t have to micromanage
✔ Predictable revenue and financial stability
✔ More time for family, passions, and personal growth
I made it my mission to become the resource I wish existed—and then share that knowledge with women clinic owners who wanted the same things:
✔ The ability to scale without burnout
Redesigning Clinic Success with Profit, People & Possibility
1. Profit | Creating a performance clinic that runs on autopilot
📌 Sustainable marketing – Attract and retain patients without the social media grind
📌 Financial clarity & profitability – Know your numbers and maintain 25-30%+ margins
📌 Building a valuable asset – Grow a clinic that is scalable, sellable, and self-sufficieny
Your clinic shouldn’t rely on you being in the room to be successful. It should be a high-value business asset—structured to generate wealth, not just revenue.
2. People | Sustainable success through the power of people excellence
📌 Hiring & retention strategies – Keep a stable, high-performing team
📌 Leadership development – Lead with confidence and build a team that runs the business with you, not just for you
📌 Patient experience & business alignment – Ensure high-quality care and efficiency at every level
You don’t have to do it all yourself. The right team, culture, and leadership structures will allow you to step back without sacrificing quality.
3. Possibilities | High value healthcare that goes beyond walls of the clinic
📌 Corporate & workplace health partnerships – Generate steady, contract-based revenue
📌 Premium group programs & membership models – Build recurring revenue from patient education & wellness programs
📌 Personal brand & thought leadership – Step into your role as an industry leader
