Scale your clinic. Create freely. Lead with impact.
Because your clinic should grow without running you into the ground.
To my clinic owners who are in the trenches
You can run a high-performing practice in under three days a week.
With the right structure and team, you can be the CEO creating something that’s profitable, sustainable and deeply impactful. No more chasing fires. Just higher cash flow, better patient experience, and weekends that actually feel like weekends
Constantly putting out fires when random things pop up in your day to day
Knowing the day to day is handled, so you can step into a leadership role
Feeling stuck in this messy middle of growth
Exiting the messy middle and entering a phase of sustainable growth that doesn’t involve more of your time
Staying late at work and telling your family ‘maybe we can take that vacation next year’
Spending more time with your family and shamelessly booking multiple vacations every year
Doing everything manually and struggling to delegate
Leaning on a team that’s equipped and empowered to help you, making you the world’s chillest clinic owner ever
Trying to hire the right people and retain good people
Creating systems that allow you to hire, train, and retain your people without having to constantly reinvent the wheel whenever you need another person
Being scared of scaling because you physically can’t take on anymore workload
Feeling excited to scale because you know it means more impact and not more of your time
Click to reveal resultsWhen we work together, you’ll go from…
Hover to reveal resultsHover 
TapThat’s the shift every clinic owner deserves, and it starts with structure.
Audio Series
“How to Exit the Trenches?”
A free audio series to get out of the day-to-day chaos in your clinic and start building something that can run without you having to have your eye on everything.
hello, I'm WinnieI run 3 businesses in 4 working days, 2 of which I launched at 5-months postpartum. I’m not glorifying the steps I’ve taken. Rather, I know what is required of us to push through discomfort.
Having a business that supports my life and not the other way around is a non-negotiable for me.
– Winnie Wu, The Clinic Project 
My Philosophy
Built on the three pillars of sustainable clinic growth:
Profit. People. Possibility.
Most coaches stop at profit.
We go deeper.At The Clinic Project, growth starts with Profit that’s designed, not accidental.
It’s powered by People - teams who take ownership so you can lead, not manage.
And it’s expanded by Possibility - where creativity, leadership, and modern care models redefine what private healthcare can be.
This is how we build clinics that perform, evolve, and last.
Flow, creativity, and spaciousness are our best friends. They don’t come from sitting behind a desk, or treating 5 days a week.
You can run a clinic without your constant involvement, and take months off knowing it will continue to GROW.
Build wealth and create financial independence by pushing past the standard healthy 25% profit margins and tip your business into the 35%+ zone comfortably.
Diversify and lean into digital health to create win-win solutions for your team, patients, and you.
Clinics we’ve worked with
1:1 Clinic Growth Consultancy
Services
Strategy Consultancy & Coaching
For clinic owners who want direct, personalised support, no group calls, no waiting list, just strategy that’s built around your exact business.
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VIP Day
A full-day immersive experience to reset, refine, and rebuild your clinic structure. Customised to your needs, we’ll deep-dive into operations, leadership, and profit, and leave with an implementation plan your team can action immediately.
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Strategy Intensive
When you need fast clarity on pricing, hiring, profit, or marketing. Walk away with a concrete action plan to solve your biggest bottleneck.
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Private Coaching Retainer
For founders who want me in their corner long-term. Ongoing accountability, decision reviews, and personalised strategy sessions to keep momentum steady between major growth phases.
Group Collective
Set to Scale Accelerator
The 12 week intensive followed by monthly membership, with self paced learning and live support. You’ll audit and refine pillars for systems, profit, marketing, and team to hit seven figures, without giving up multiple vacations a year, of course.
For High Level Players
Impact Mastermind
The invite only high-touch mastermind for clinics that have 8+ team members or between 1-2 million turnover. This is your chance to lead, build your management team, and turn your clinic into a self-running asset.
Real results from women who decided to stop doing it all
Events
In Person Experience
CEO Weekends
Get into the rooms that move you forward.
A mix of strategy, connection, and implementation. Creating the space for clinic owners to come together, be inspired, and work on your business with structure, and support.
Small group, intimate and cosy.
NEXT ONE: BRISBANE NOV 27th 28th 2026
Clinic Owners Retreat
For the woman who needs space to think bigger.
Retreat that’s not all yoga and meditation.
From stepping away long enough to think differently, question the rules, and make a change when it’s called for. A space to foster creativity so we can do work that matters.
NEXT ONE: BALI JULY 22-26 2026 (FULL)
Lead a high-performing team, design an excellent patient journey, and stay relaxed and excited to scale.
The Blog
What Clinic Do You Want To Be Running?
A clinic that takes up all of your brain space or one that has the legs it needs to run on its own?
Together, we can create a clinic that takes you out of the messy middle and into the CEO spot, instead of chasing daily fires.
Because the messy middle isn’t your final destination.